Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle with near infinite opportunities.... [read more]

Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle with near infinite opportunities. Unfortunately, far too many Marketers utiliz...ing Mobile Barcodes are sacrificing its true potential – merely using them to direct consumers to an existing website. Although the technology does in fact present an efficient way to access websites, there is significantly more value attainable with effective implementation.

This webinar will offer a comprehensive understanding of available opportunities by exploring a wide range of relevant services, practices, and techniques. Attendees will learn that marketing with Mobile Barcodes is about more than simply delivering a message, it’s about creating an end-to-end Mobile experience for consumers. You can expect to walk away with an elevated appreciation for barcode integration, websites & content mobilization, and the ability to achieve maximum revenue with mobile payment solutions and mCommerce.

What you will learn:

* How and when to use Mobile Barcodes in your campaign initiatives

* How to ensure relevant content and provide positive Mobile Barcode engagements

* How to facilitate transactions and boost purchasing with mobile payments

* Best practices that will ensure maximum return on your Mobile Barcode investment

* Case studies of successful implementations

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Presenters:
Jim Abramson, Partnership Director, Mobile Services, Neustar
Jim Brown, SVP, Admeris
Imran Aftab, President, TenPearls

Space is limited. Reserve your spot below:

https://www3.gotomeeting.com/register/697282214

11:00 AM PDT / 2:00 PM EST