Session 1: So you’re planning to be the CMO someday?   Perspectives on marketing in a start-up.  How to plan for the unplanned whether you’re bootstrapping your venture or funded to the hilt.   The format will be a panel and town hall discussion, including the views of three people who've taken different paths to the lead marketing role in successful a start-up. So what does it take?... [read more]

Session 1: So you’re planning to be the CMO someday?   Perspectives on marketing in a start-up.  How to plan for the unplanned whether you’re bootstrapping your venture or funded to the hilt.   The format will be a panel and town hall discussion, including the views of three people who've taken different paths to the lead marketing role in successful a start-up. So what does it take? How do you prepare yourself to build a marketing machine from the ground up?   Rich Ullman, Former SVP of Marketing at Ripple6 Deena Bahri, VP of Marketing at Birchbox Jeff Grill, VP of Marketing at Mimeo .