We're pleased to announce we're back for another book club this November. The chosen book this time is Stephen P. Anderson's recently published Seductive Interaction Design What happens when you've built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design,... [read more]

We're pleased to announce we're back for another book club this November. The chosen book this time is Stephen P. Anderson's recently published Seductive Interaction Design What happens when you've built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. We're also meeting in a new location, the lovely Town Wall Pub near central station in Newcastle, complete with snacks and nibbles, and perfect for a beer or two afterwards. Look forward to seeing everyone again, and for some thought provoking discussion. As always, and questions, suggestions or feedback to info@uxne.org.uk or @uxnortheast. Information on UX Book Clubs can be found at http://uxbookclub.org/