Session 4: Developing a Customer Base Talk 1:  Customer Acquisition in a B2C company.      Samir Balwani - Director of Acquisition Marketing, StylecasterTalk 2:  Lead Generation and Customer Pipelines in a B2B company.      Elizabeth Golluscio - VP, Marketing at Smartling

Session 4: Developing a Customer Base Talk 1:  Customer Acquisition in a B2C company.      Samir Balwani - Director of Acquisition Marketing, StylecasterTalk 2:  Lead Generation and Customer Pipelines in a B2B company.      Elizabeth Golluscio - VP, Marketing at Smartling