Find Out Your Triggers…
to Persuasion and Captivation: featuring keynote, Sally Hogshead
“Why are you captivated by some people and not by others? Why do you recall some brands and yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends and family members convince you to change your behavior?
Fascination: the most powerful way to influence decision-making...
[read more] Find Out Your Triggers…
to Persuasion and Captivation: featuring keynote, Sally Hogshead
“Why are you captivated by some people and not by others? Why do you recall some brands and yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends and family members convince you to change your behavior?
Fascination: the most powerful way to influence decision-making It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with 7 universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.”
When: Nov. 9th, 6:30-8:30pm
Where:
Gothic Moon Studios
535 West Palm Ave
Orange, CA
