If "Content is King" then Audience is the empire to conquer. Content marketing boils down to one simple goal: win attention by being the most relevant. Jenny Magic, our next hot seat occupant, believes most businesses spend too much time polishing up the content, and not nearly enough time getting to know their audience.
This is a very exciting Content Marketing session as the audience...
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If "Content is King" then Audience is the empire to conquer. Content marketing boils down to one simple goal: win attention by being the most relevant. Jenny Magic, our next hot seat occupant, believes most businesses spend too much time polishing up the content, and not nearly enough time getting to know their audience.
This is a very exciting Content Marketing session as the audience (the persona you're writing for) will make or break your content marketing.
Jenny is a rockstar in the content marketing world!
Jenny's highlights include:
Contributor to the Content Marketing Institute
VP of Development Association of Women in Communication, Austin
Instructor at the University of San Diego Institute for Sales and Business Development
Her professional background includes Google Certified AdWords expertise, Inbound Marketing Professional Certification and a certificate in Direct Marketing from the DMA.