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Marketing for Startups Class 2

Marketing for Startups Class 2

Cooley · Wednesday, October 19, 2011 from 6:30 PM to 8:30 PM

  • April Davis
  • Sean Steinmarc
  • Saaya Yasuda
  • Leon Zilber
Session 2: Developing a Brand and Positioning It to Stand Apart from the Crowd. Creating a longstanding and successful brand takes more than a good name and a logo. This session will include two talks on how to clarify the vision of what your business can be and the process of creating the story that surrounds it. (keywords: messaging, value proposition, publicity) Talk 1: Creating a great brand... [read more]
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Cooley
The Grace Building, New York, NY, 10036, United States

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