Are college students really dropping their cable subscriptions and abandoning traditional TV in favor of video content delivered to their laptops, mobile devices and connected TVs? What screens are they actively using today, what content are they watching and how are they getting that content? How does their online video consumption compare to their offline TV and video consumption, and how do...
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Are college students really dropping their cable subscriptions and abandoning traditional TV in favor of video content delivered to their laptops, mobile devices and connected TVs? What screens are they actively using today, what content are they watching and how are they getting that content? How does their online video consumption compare to their offline TV and video consumption, and how do they feel about TV vs. video advertising? Join our panel of local college students, led by social media and youth marketing agency Mr. Youth, as they deliver a dose of reality about the future of Web video, advertising, cord-cutting and connected TVs, revealing the who, what, when, where, why and how of their video consumption behaviors across screens and devices.