Canvas8 and McGraw Hill are delighted to host 'Beyond The Experience Economy' with the world-renowned author and Canvas8 Thought Leader Joe Pine. The evening is a must-attend for anyone in the marketing industry. In the modern world, where the attention economy rules, it is no longer enough for brands to just provide goods or services. Consumers require more from their purchases than a... [read more]

Canvas8 and McGraw Hill are delighted to host 'Beyond The Experience Economy' with the world-renowned author and Canvas8 Thought Leader Joe Pine. The evening is a must-attend for anyone in the marketing industry. In the modern world, where the attention economy rules, it is no longer enough for brands to just provide goods or services. Consumers require more from their purchases than a product or transaction, they crave experiences that engage and immerse. Since the publication of his seminal book The Experience Economy, Joe has become the leading authority within the experiential sector and has set out the blueprint for companies looking to create compelling physical experiences for their customers. In 'Beyond The Experience Economy' Joe will highlight how this works in today’s uncertain economic climate. Joe will also introduce the ideas and practical learning contained in his new book, Infinite Possibility. With the explosion of digital technologies, the opportunities afforded to brands and consumers in the virtual world are infinite, but making sense of them is far from straightforward. What experiences can you create? When should you create them? How can you apply new technologies in a way that captures the imagination of consumers? Joe will demonstrate how brands can fuse the most essential elements of the real and virtual worlds to create an extraordinary level of customer value.   Format and tickets Really straightforward; doors open at 6.30pm, with speakers to start at 7.00pm sharp. Tickets are strictly limited so if you can't make it please let us know by email or twitter @canvas8 All tickets include a copy of Joe's latest book Infinite Possibility and complimentary drinks. About the speakers Joe Pine, AuthorJoe is an internationally acclaimed author, speaker and management advisor to a range of Fortune 500 companies and entrepreneurial start-ups.Joe is author of the seminal business and marketing books Mass Customization, Authenticity and The Experience Economy. He co-founded Strategic Horizons LLP, a thinking studio set up to help businesses devise new ways of delivering additional value through their offerings. Joe has written numerous articles for Harvard Business Review, The Wall Street Journal, Chief Executive, CIO, Strategy & Leadership and Worldlink, and is frequently quoted in Forbes, The New York Times, Wired, Fortune, Business Week, ABC News and Good Morning America.As a speaker, Joe has addressed audiences at the World Economic Forum and TED, and is a Visiting Scholar at the MIT Design Lab.