SMBMSP 40 - Community Management

Community management has evolved from a loose collection of tasks to an essential role guiding the strategies and success of organizations of all sizes. Through an in-depth conversation with our featured speakers we'll explore this hot topic and answer your questions. We also have a few surprises planned to celebrate our 40th breakfast! PARKING: There's on-street parking & a parking... [read more]

Community management has evolved from a loose collection of tasks to an essential role guiding the strategies and success of organizations of all sizes. Through an in-depth conversation with our featured speakers we'll explore this hot topic and answer your questions. We also have a few surprises planned to celebrate our 40th breakfast! PARKING: There's on-street parking & a parking ramp attached to the Design Guild down the street. Featured Speakers Lisa Grimm (@lulugrimm)Digital Brand Manager at Mall of AmericaLisa has a strong back­ground in the inter­sec­tion of public rela­tions and emerg­ing tech­nol­ogy and how the two work in unison to estab­lish brand voice and mutu­ally ben­e­fi­cial busi­ness rela­tion­ships. As dig­i­tal brand man­ager for Mall of America, Lisa’s time is devoted to devel­op­ing dig­i­tal strat­egy with a focus on the inte­gra­tion of earned, owned and paid media. Grimm also cre­ated and imple­ments social media strategy, serves as com­mu­nity man­ager and is respon­si­ble for con­tent strat­egy on the MOA Blog. Grimm holds a bachelor’s degree from Metropolitan State University and is an active member and vol­un­teer of PRSA (Public Relations Society of America).   Meg Knodl (@DotMeg)Senior Librarian at Hennepin County Library Communications and Community EngagementMeg has been doing community management work since 2007. She was named a 2011 Library Journal Mover and Shaker for her work with Social Media. Meg is also beginning a 6 month mobility assignment spending Wednesdays with Hennepin County Public Affairs to build community management, interactive marketing, and social media efforts.   Event Sponsors Annual Sponsors

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