Order tickets via Eventbrite:
http://smbmadisonnov2011-efbevent.eventbrite.com
Dealing With Unexpected Crisis!
Social Media and Crisis Management | WEAC Speaks UP
Facility Sponsor: Frontier Communications
Coffee Sponsor: Frontier Communications
Ongoing Supporting Sponsor: Engaging Social
If an unexpected development or crisis strikes your business or organization, is your social media...
[read more] Order tickets via Eventbrite:
http://smbmadisonnov2011-efbevent.eventbrite.com
Dealing With Unexpected Crisis!
Social Media and Crisis Management | WEAC Speaks UP
Facility Sponsor: Frontier Communications
Coffee Sponsor: Frontier Communications
Ongoing Supporting Sponsor: Engaging Social
If an unexpected development or crisis strikes your business or organization, is your social media framework in place and ready to handle it?
Do you have structure in place to handle an escalation of a problem across social media channels?
The Wisconsin Education Association Council (WEAC) found itself in that position last February when legislation that severely impacted public employee union members created a storm of controversy that resulted in tens of thousands of people repeatedly rallying at the State Capitol over a three month period.
A less visible – but equally impressive – crowd of people flocked to social media to share information, express themselves and organize events.
How did WEAC handle this onslaught of activity on Facebook, Twitter and weac.org, and how would you respond under similar circumstances?
Bill Hurley, WEAC’s Senior Editor and Social Media Strategist, and Marlena Deutsch, WEAC’s Public Relations Specialist, will share their experiences and discuss what they and their colleagues learned about social media and crisis communications during this historic period of rallies and protest.
