“After several years when [London’s PR Industry] proved to be far more resilient than advertising, a sudden wave of mergers, breakaways and start-ups suggests this is a sector which is being forced to confront change. Size matters. Some PR bosses have decided they need greater scale and global reach, as others have decided they are better off becoming an agile niche player, offering...
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“After several years when [London’s PR Industry] proved to be far more resilient than advertising, a sudden wave of mergers, breakaways and start-ups suggests this is a sector which is being forced to confront change. Size matters. Some PR bosses have decided they need greater scale and global reach, as others have decided they are better off becoming an agile niche player, offering premium services and a more strategic approach.” ~ Evening Standard, 17.10.11 While there may be a ‘sudden wave of start-ups’ emerging, there have been many PR professionals, who had that entrepreneurial spirit a long time ago. It takes bravery, creativity, agility and resiliency to set up and run your own Agency. Join us to hear from two industry stalwarts, who set up their own shops and continue to thrive. Those attending will: Receive advice for setting up your own Agency