Austin has many perks - we have the bats, we keep it weird, and we can eat tacos for three meals a day without a second thought.
One other benefit is that all of these great perks attract some *really* smart people. One of those people is <a href="http://conversionscientist.com/">Brian Massey</a>, who calls Austin home, but also travels all over the country in his white lab... [read more]

Austin has many perks - we have the bats, we keep it weird, and we can eat tacos for three meals a day without a second thought.
One other benefit is that all of these great perks attract some *really* smart people. One of those people is <a href="http://conversionscientist.com/">Brian Massey</a>, who calls Austin home, but also travels all over the country in his white lab coat as the "Conversion Scientist." If you're lucky, you've heard him speak or attended one of his workshops. If you aren't that lucky, this is a great chance to be assimilated. :)
At this meetup, Brian is going to be talking about The Chemistry of a Landing Page. He'll be walking us through the exercise of starting with a blank page and a button and getting to exactly where you need to be to optimize conversions for your audience.
Of all the conversion tools available to the search marketer, the landing page is probably the most important. It is a construct completely under the control of the business. Google has no say. It can make or break an advertising campaign, and as such deserves significant attention.



Brian Massey will be presenting a checklist for search landing pages. By the time he is done, you will know:
- What to add to the mix when creating a landing page
- What to include in the landing page equation
- How to link your landing pages to your PPC campaigns