Think Differently: 10 lessons learned from Steve Jobs and his marketing, retail and customer experience teams Apple’s meteoric rise to the become the most valuable company in the world has many lessons for today’s marketers. How is it they leaped into the direct to consumer retail environment only over the last few years, yet outsell most of the best retail brands by a factor of 10x per square... [read more]

Think Differently: 10 lessons learned from Steve Jobs and his marketing, retail and customer experience teams Apple’s meteoric rise to the become the most valuable company in the world has many lessons for today’s marketers. How is it they leaped into the direct to consumer retail environment only over the last few years, yet outsell most of the best retail brands by a factor of 10x per square foot. Why are they among the most loved brands? Bryan will explore 10 insights learned from Steve Jobs and his marketing, retail and customer experience teams and share with you how you should be applying these insights to your business. SPEAKER Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies. Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus. Please Note -- Immediately following the speaker, we will be having a post event social in the Big Bar. The Big Bar is located in the Hyatt Regency Chicago. We will start at 6:30pm or as soon as the speaker is finished. No cost to attend. Cash Bar and special $7 Absolute mixed drinks when you tell the bartender or server you are with SMC Chicago!  SES CHICAGO CONFERENCE & EXPO November 14-18 | Hyatt Regency   SES Chicago’s informative and engaging sessions provide the tools for digital marketers, managers, and site owners to bolster their websites’ earning potential. With over 70+ sessions and concentrated workshops and tracks on every dimension of search, such as PPC management, keyword research, SEO, social media, and more, SES Chicago remains to be the leading event marketing professionals attend year to year.   Don’t miss out on key takeaways, including: -          Methods to broaden your media mix -          Initiatives to strengthen your social media marketing potential -          Strategies to integrate social media marketing into your marketing campaigns   Top session highlights include: -              The Convergence of Search, Social, and Content Marketing -          Local + Social: the Future of Promotion -          Search on Mobile Devices: The Next Frontier -          Getting More From Google+ and the +1 Button   **Upon Completing Free Registration Here, You Will Receive a Code for Free Admission to Expo Hall**  The Expo Hall Pass is FREE to SMC Chicago attendees that register here before November 15!  The pass grants you an all-access entry into the exhibit hall, where you have the opportunity to meet and network with technology service providers, as well as participate in: -          Express Site Clinics -          Spotlight Session -          Theater Presentations -          Sponsored Sessions -          Networking Events & More!   SES Chicago would like to extend a 20% discount to all Social Media Club members.   Register with priority code SMC25.  BOOK TODAY!   Social Media Club Chicago Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners. Chicago’s SMC chapter, launched in October 2008, presents events that mix socializing, networking and learning. Barbara Rozgonyi [@wiredprworks], founder and Jeff Willinger [@jwillie], president, lead the Chicago SMC chapter. Amy Korin [@interactiveamy] coordinates volunteers; Tim McDonald [@tamcdonald] manages communications; Jeannie Walters [@jeanniecw] oversees logistics. Event attendees include entrepreneurs, corporate communicators, journalists, business professionals, publishers, marketers, media creators, citizen journalists, students and technology types. For more information, visit http://smcchicago.org, email smcchicagonews@gmail.com, follow @smcchicago on twitter, or call 630.207.7530 or 312-970-0846.