Bryan Zmijewski (Chief Instigator at Zurb...Zurb.com) will talk about "Design That Drives Action"

Pushing pixels is not only important for aesthetics, but also can significantly drive revenue.

In this talk, we'll dive deep into the psychology of web users and show powerful examples to help illustrate how marketers, designers and founders can think beyond a single landing page... [read more]

Bryan Zmijewski (Chief Instigator at Zurb...Zurb.com) will talk about "Design That Drives Action"

Pushing pixels is not only important for aesthetics, but also can significantly drive revenue.

In this talk, we'll dive deep into the psychology of web users and show powerful examples to help illustrate how marketers, designers and founders can think beyond a single landing page and earn powerful bumps in sales through conversion actions.

Bryan's experience with dozens of the world's most transformative startups has given him unique insight into how users behave on the web and what drives lifecycles of customer success.

This discussion plays on Startuponomics principles. People act irrationally and web design should acknowledge and test how to design for this irrational decision making.

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Contact Kristen.Berman @gmail with questions, info also on startuponomics.com