As tools proliferate to measure your “online influence,” more companies use them to decide who to work with, employers use them to select who to hire (and fire), and more decisions are made about individuals based on their “scores,” whether we like them or not, we need to find a way to work with these measurement tools to find influencers.

But how do you find the right influencers for... [read more]

As tools proliferate to measure your “online influence,” more companies use them to decide who to work with, employers use them to select who to hire (and fire), and more decisions are made about individuals based on their “scores,” whether we like them or not, we need to find a way to work with these measurement tools to find influencers.

But how do you find the right influencers for your brand or organization? And how do you build yourself as a specific type of influencer to build your career and attract brands or organizations?

We will talk about all of this and more at the upcoming Social Media Breakfast.

SPEAKERS

Jennifer Patrick is a freelancer, a "sorta-kinda-stay-at-home-mom" and family lifestyle blogger. She regularly works with big brands, both as an influencer and a guide through her PR work. She also writes a blog for the Houston Chronicle. Her blog is Still Living the Dream at http://www.stilllivingthedream.com/about-me and on Twitter she is @jpatrickcomm

Julie Pippert specializes in building communities of influencers for brands and nonprofits. She works with Zoetica, sits on the American Cancer Society’s Blogger Advisory Council, and helped launch its Choose You blog. Julie was named one of “The Stir’s” 30 Political Mom Bloggers Who Will Change Your Vote, has consulted with national and local political campaigns, is an editor at TheMotherhood.com, and is a contributor to the blog MOMocrats. You can catch up with her @jpippert on Twitter, on her blog http://theartfulflower.blogspot.com