Thursday, November 10th, 2011, 8:30am-4:30pm
BioPharmaceutical Technology Center (BTC), 5445 East Cheryl Parkway, Madison, WI 53711
Program benefits
In our rapidly changing world, innovation is necessary to sustain and grow your business. Innovation also comes with risk. Businesses of all sizes can learn how to minimize risk and maximize their success at developing innovative new services and products.
In this one day, in-person, hands-on session you will:
• Learn how to create profitable new services and products by uncovering key market needs and opportunities;
• Discover how to use the knowledge and creativity of your employees and customers to build services or products that will give you competitive advantage;
• Work in small teams to apply learning throughout the day.
Leave with specific tools and an action plan you can immediately apply to your business!
What knowledge do you need to build new product and service ideas?
• How do you use internal resources and information effectively for innovation?
• How do you involve your customers in building new products and services?
• When do you use internal vs. external resources in the innovation development process?
• How to prioritize market needs and translate them into innovation?
• How do you get from an innovative idea to a successful in-market introduction?
Who will benefit:
This program is designed for business owners and managers and marketing, marketing research, R&D or product managers. It is excellent for both business to business (B to B) and consumer product and service firms.
Program overview:
This hands-on training day is ideal for business owners and managers looking to expand their service or product offerings.
• Building innovation into your business
• Determining your information and resource needs
• Involving your customers in creating new innovations
• Application – In class small teamwork using real world examples
• Customer data collection
• Application – Evaluation and optimization of discussions with customers
• Translating your findings into innovations and new service and product platforms
• Case Study – New service and product platform development
• Development, testing and launch
• Review key learning and next steps
Instructor:
Monika Wingate, Owner, Fountainhead Brand Consulting Inc.
Monika Wingate“Monika’s teaching style is hands on, practical, and actionable. You don’t feel like you are being taught an academic concept, but rather part of a team learning and creating together.” Market Research Analyst, Industrial Products Manufacturer.
Monika Wingate has over 15 years teaching, new product development, brand consulting and research experience. She held marketing positions at General Mills, Pillsbury, and Lindsay, Stone and Briggs. Monika is an instructor at UW-Madison, and was formerly director of the A.C. Nielsen Center for Marketing Research.
COURSE INVESTMENT:
$259
$209 for PDMA members and prior SBDC seminar attendees
Includes a boxed lunch, morning and afternoon refreshments.
CEU certificate provided
REGISTRATION
Credit cards accepted
OR CALL: 608-262-3909
DATE: Thursday, November 10, 2011
PROGRAM: # 6220
TIME: 8:30am – 4:30pm
PLACE: BioPharmaceutical Technology Center (BTC), 5445 East Cheryl Parkway, Madison, 53711
PARKING: Free parking right outside the building.
For more information call the Small Business Development Center at 263-7680.
DIRECTIONS to the BioPharmaceutical Technology Center (BTC),
http://www.promega-btcevents.com/directions
The Product Development and Management Association (PDMA) is a community for professionals involved and interested in the entire life of products and services from ideation to portfolio management. Company leaders and practitioners in new product development, marketing, market research, design, engineering and other disciplines meet regularly to exchange best practices, research results, and information. We have a growing Wisconsin Chapter membership which is made up of individuals who help their organizations lead the marketplace thru innovation and sustainability.
The SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact: Program Coordinator, SBDC, 975 University Ave., Suite 3260, Madison, WI 53706, 608-262-8082. An EEO/AA employer, the University of Wisconsin provides equal opportunities in employment and programming, including Title IX and ADA requirements.
