Digital LA - Social Media for Social Good: Partners @ Hollywood Roosevelt

We're teaming up with Non Profit Effect and Tubefilter for our panel on how social good organizations including Movember, City Year LA and Drop In The Bucket work together with their partners like TOMS, J.Brand and Sevenly to leverage digital marketing & social media for social good. Our Social Good Fair featuring our panelists and partners Sevenly, Causecast, PHILANTHRO and more! Enter... [read more]

We're teaming up with Non Profit Effect and Tubefilter for our panel on how social good organizations including Movember, City Year LA and Drop In The Bucket work together with their partners like TOMS, J.Brand and Sevenly to leverage digital marketing & social media for social good. Our Social Good Fair featuring our panelists and partners Sevenly, Causecast, PHILANTHRO and more! Enter code DLA for $5 off when u register
REGISTER http://sm4sgpartners.eventbrite.com

Scheduled Speakers:

Lisa Potter, Movember, PR & Communications Director
The month formally known as November, is when men grow and ladies support a moustache for the 30 days of the month to raise awareness and funds in order to change the face of men’s health. Movember uses social media channels like Facebook and iPhone apps, and its own Mo Spaces to build awareness and grow a global community. Last year the organization raised more than $80M worldwide and to date has raised $174M. Their partners include: Prostate Cancer Foundation, LIVESTRONG, the Lance Armstrong Foundation, TOMS and The Art of Shaving.
@LP1230 @Movember

Caitlin Coble, TOMS, Social Media Manager
With every purchase, TOMS will help a person in need. One for One. TOMS’ has a variety of partners including NGOs and charities already established and working in the countries in which TOMS gives. At the panel, we will discuss TOMS partnership with Movember to raise awareness and funds in order to change the face of men’s health during this November. Learn more about the partnership @ http://www.toms.com/movember. @TOMS

John Travis, Drop In The Bucket (DITB), Co-Founder
DITB is an LA based non-profit that constructs wells and sanitation systems for large rural schools in sub-Saharan Africa. Since forming in 2006, DITB has completed almost 140 projects in Tanzania, Mozambique, South Sudan, Chad, Kenya and Uganda. They leverage their network to spread the word and raise money for their important work through partners like Henry Rollins, Shepard Fairey, Alissa Milano, Sharon Stone and Damiani Jewelers. Watch & help DITB reach 75,000 views on YouTube: http://bit.ly/uDBqJE. @DropInTheBucket

Dale Partridge, Sevenly, CEO and Co-Founder
Sevenly.org is a social good company based out of Orange County California. Each week Sevenly partners with one qualified nonprofit to sell a shirt specifically designed for a weekly cause, with seven dollars from each product sale going to the charity. Since it's launch in June 2011, Mashable and Fast Company have named Sevenly one of the fastest growing social good start-ups in the industry. Dale also is the author of "Make it Happen, 30 Steps Young Entrepreneurs Take to Start Great Companies". Sevenly is currently partnering with Drop In The Bucket on a new t-shirt line to benefit their work in sub-Saharan Africa.
@sevenly

Phillip Javelana, City Year LA, Sr Communications and Brand Manager
City Year is an education-focused, nonprofit organization that partners with public schools to provide full-time targeted intervention for students most at risk of dropping out. J Brand, has created three limited edition colors, in its skinny fit, for both women and girls to be sold exclusively on its website, jbrandjeans.com, with 100% of the net proceeds of these jeans donated to City Year Los Angeles. The goal is to sell 1,000 pairs of jeans to help City Year provide critical tutoring and mentoring services to students at risk of dropping out. @philjav @CityYearLA

Claudia Sanchez, J.Brand
J Brand set out to create a sophisticated jean from a fashion point of view to make a woman look and feel beautiful. Known for its remarkable fit, J Brand has achieved a winning combination of style, comfort and sexiness. In the Fall of 2008, the brand introduced its men’s line, reflecting modern classics with a masculine sensibility. A California-based company, J Brand is featured in specialty stores and luxury retailers in more than 20 countries worldwide. At the panel, we will discuss J.Brand's partnership with City Year LA and how 1,000 jeans can make a difference. Watch the video: http://www.jbrandjeans.com/cityyear.html.
@JBrandJeans

- Moderators:
- Brady Hahn, Non Profit Effect @nonprofiteffect
- Kevin Winston, Digital LA @DigitalLA

AGENDA
- 7-8p Check-in & Networking. Cash bar.
- 8-9:30p Panel & Q&A
- 9:30-10p Even More Networking

Social Good Fair: Visit these tables to learn more about the organizations represented on our panel and other social good organizations that use social media. If your organization would like to have a table, email info@digitalla.net with GOOD as subject and how your org uses social media.

Causecast
The premier cause integration company connects business to causes. Provides a workplace giving and employee engagement platform, as well as customized technology for cause marketing/CSR campaigns. Learn about web-based solutions and engage @Causecast @CausecastNPO

PHILANTHRO: Non-profit 100% volunteer organization which builds awareness, incites action, and empowers change among young professionals. Philanthro is proud to host their 2nd Annual ALLiance Party on November 11 benefiting DonorsChoose.org. Tickets are available at http://bit.ly/v6w9NQ @PHILANTHROLA

U-ee: The U-ee mission is to unify, edify and educate by bringing brands and individuals together with charitable causes -- to create new value in giving with a focus on finance and entertainment through technology that combines the collective buying momentum of Groupon with a charitable Ebay auction environment, paired with a PayPal platform that tracks the efficiency of giving among brands, individuals and charities.

Thanks to our host Hollywood Roosevelt, a Thompson Hotel, valet parking will be available for $12 @hwood_roosevelt

And a special thank you to our media / promotion partner, Tubefilter!

About Tubefilter:
Tubefilter's mission is to grow the audience of online video. Our news division, Tubefilter News, is the leading authority in online video, web series and digital entertainment. Tubefilter helps you discover and keep track of the stories you care about. We also produce The Streamy Awards, the premiere awards for online video creators, produced in association with Dick Clark Productions, in its third year.

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