Join DFWSEM on November16 for "The State of Search".
With 2011 winding down, our State of Search event offers a comprehensive and authoritative review of the major developments of the past year, how they have impacted our industry, and what we can expect in 2012.
If you can attend only one meeting this year – this should be it!
Register for this event at...
[read more]
Join DFWSEM on November16 for "The State of Search".
With 2011 winding down, our State of Search event offers a comprehensive and authoritative review of the major developments of the past year, how they have impacted our industry, and what we can expect in 2012.
If you can attend only one meeting this year – this should be it!
Register for this event at
http://dfwsem.memberlodge.org/Default.aspx?pageId=910298&eventId=401999&EventViewMode=EventDetails.
Our panel of presenters will include:
Duane Forrester – Sr. Product Manager with Bing’s Webmaster Outreach Program.
Susan Moskwa – Google Webmaster Trends Analyst
Our distinguished panel of presenters from the worlds of Search will provide expert insight and analysis of a variety of topics.
Susan will discuss new features in search that have come out recently and the associated tools provided for webmasters (like new sitelinks, rich snippets, instant previews, etc). As Google continues to enhance search results with more information, webmasters can help Google better understand their sites so that we can show users the most relevant information.
Duane will cover the current state of search and social including impacts and ways to leverage these channels effectively. He will highlight how to win in this new space. Duane will also show us a peek into what the future of search looks like.
As always, our presentation will conclude with a Q&A session and hors d'oeuvres will be furnished.
About Duane:
Duane is also a founding co-chair of SEMPO’s in-house SEM Committee whose past credits include:
• Served on SEMPO Board of Directors
• Served as Senior Program Manager of SEO at Microsoft
• Manager - Search Marketing at Sports Direct Inc.
• Owner/Consultant at TheOnlineMarketingGuy
He is a highly sought-after speaker on the PubCon circuit, a regular contributor at Search Engine Land and the author of “How to Make Money with Your Blog” and “Turn Clicks into Customers.”
About Susan:
Susan Moskwa works with Google’s Webmaster Central and Search Quality teams as a Webmaster Trends Analyst. She follows industry trends in search engine optimization and web development in order to help Google build better tools for webmasters and improve search quality. Susan also participates in webmaster blogs and forums, helping site owners troubleshoot search-related problems and get the most out of Google Webmaster Tools. She’s spoken at events like SMX and SES about Webmaster Tools and best practices for making search-engine-friendly sites.
Susan has a degree in Linguistics and French Studies from Cornell University. She works in Seattle, WA.
To register for this event, visit
http://dfwsem.memberlodge.org/Default.aspx?pageId=910298&eventId=401999&EventViewMode=EventDetails.
Please RSVP early to ensure we have adequate seating and refreshments.
Where:
Renaissance Dallas Richardson Hotel
900 E. Lookout Drive
Richardson, TX 75082
(972) 367-2000
For a map of the location, CLICK HERE.
When: November 16, 2011
5:30 p.m. Registration and networking
6:30 p.m. “The State of Search and Social” presentation
8:00 p.m. – until? Networking in the hotel bar
This meeting is sponsored by Online Performance Marketing. OPM advertising tools include: an advanced banner serving and optimization platform; a patent-pending paid search platform; an email reputation analysis and monitoring program; an affiliate recruiting / monitoring program; and a "buzz" monitoring service measuring company mentions across the web / blogosphere.