Can Devices Save Publishing: A Look at the Multiplatform Movement

Join your wireless and telecom colleagues for an afternoon discussion of how mobile platforms create revenue opportunities for content.
One thing that app stores have shown us is that people are willing to spend a small sum for good apps and content. Meanwhile, smartphones types have become fragmented, and we've also learned that consumers prefer content that is customized for their devices.... [read more]

Join your wireless and telecom colleagues for an afternoon discussion of how mobile platforms create revenue opportunities for content.
One thing that app stores have shown us is that people are willing to spend a small sum for good apps and content. Meanwhile, smartphones types have become fragmented, and we've also learned that consumers prefer content that is customized for their devices. Because of those two factors, fragmentation is actually driving the content industry towards a revenue opportunity: delivering device-optimized content for a fee.
• Is a mobile app worth more than a web app?
• What does this mean for content providers?
• Can content offer a differentiator for OEM devices?
• Will this improve or worsen device fragmentation?
• Can premium content be upsold based on presentation and packaging?
• How does freemium content affect this model?

After the meeting, is our free, annual Year End Cocktail. Register for that cocktail separately here - http://telecomcouncil.cvent.com/event/cocktail2011

Register - About the Entrepreneur Forum: http://telecomcouncil.cvent.com/event/EF_MultiPlatform2011

More on the Telecom Council can be found at www.telecomcouncil.com

Entrepreneurs from the Telecom Council’s Entrepreneur Forum gather quarterly to discuss the needs, technologies, trends, and policies that are affecting their businesses. Our Entrepreneur Forum meetings gather 40+ entrepreneurs to network, discuss, and learn about issues affecting them and their businesses.

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