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Free to Paid Conversion in the Early Days
OutBrain Office · Thursday, December 1, 2011 at 5:00 PM
We'll speak on the whole funnel starting the free trial (or freemium) account till a customer becomes a paying user from a marketing, sales and product aspects.
Marketing - Customer value, attract qualified leads and keep CAC (Customer Acquisition Cost) lower than CLTV (Customer Lifetime Value)
Sales - Ensure customer success, increase retention and reduce churn
Product - Follow business... [read more]
Marketing - Customer value, attract qualified leads and keep CAC (Customer Acquisition Cost) lower than CLTV (Customer Lifetime Value)
Sales - Ensure customer success, increase retention and reduce churn
Product - Follow business... [read more]
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