Free to Paid Conversion in the Early Days

Free to Paid Conversion in the Early Days

OutBrain Office · Thursday, December 1, 2011 at 5:00 PM

  • Ben Lang
We'll speak on the whole funnel starting the free trial (or freemium) account till a customer becomes a paying user from a marketing, sales and product aspects.

Marketing - Customer value, attract qualified leads and keep CAC (Customer Acquisition Cost) lower than CLTV (Customer Lifetime Value)
Sales - Ensure customer success, increase retention and reduce churn
Product - Follow business met... [read more]
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OutBrain Office
6 Arie Regev St., Netanya

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