Mobile marketing is all the rage these days, and with good reason. No other "channel" is quite so personal to consumers with such untapped potential to connect all the dots for marketers. Yet more current mobile executions aim to be a viral sensation than a useful tool for customers. Join this webinar to see how Nissan is using mobile to add brand relevance to consumers' lives and... [read more]

Mobile marketing is all the rage these days, and with good reason. No other "channel" is quite so personal to consumers with such untapped potential to connect all the dots for marketers. Yet more current mobile executions aim to be a viral sensation than a useful tool for customers. Join this webinar to see how Nissan is using mobile to add brand relevance to consumers' lives and drive business results.  They will discuss how mobile played an important role in the launch of the Versa, their new Millenial-targeted car.   This webinar is being co-hosted by The Heartland Mobile Council and Critical Mass, our speakers include:   Scot Cottick, Senior Manager, Interactive Marketing, Nissan Scot has been working on digital initiatives for Nissan Motor Company for the past five years. He currently leads the charge on nissanusa.com and mobile. He was a pivotal team member of the Nissan LEAF online launch in 2010. He’s extremely focused on increasing the performance of KPIs while elevating the Nissan brand. Previously he was an Infiniti Marketing Manager with responsibilities overseeing the website and creative for digital paid media. He has also worked on the agency side, as an Engagement Lead with Organic and a wide variety of Account Services roles with BBDO. Throughout his career, he has been devoted to marketing excellence for automotive brands as can be witnessed through numerous awards and accolades. Scot received his BA in Advertising from Michigan State University.   Amanda Levy, SVP Group Director, Critical Mass Amanda Levy is Senior Vice President, Group Director, managing the Critical Mass Nashville office and our Nissan North America relationship. Prior to this role, she was the Director of Integration on the Dell account working across Critical Mass offices, agency partners and client groups to drive tighter coordination and improved communication throughout the teams. She also led numerous new business opportunities with key wins including: Nissan, Infiniti, Clorox, Harley-Davidson, Budweiser, and Tyco Electronics. Prior to joining Critical Mass, Amanda served as the West Coast Director for OMD Digital where she managed the Los Angeles and San Francisco offices. Some of her key clients included: Nissan, Infiniti, Apple, Sony PlayStation, Hilton and Clorox. Amanda truly understands clients’ needs since she worked on the client side for over five years at Dell Computer. During her time at Dell, she managed Dell Consumer’s online demand generation vehicles, was responsible for the site strategy and performance, and led global browse and application layer projects cross-functionally. Amanda has an MBA in eCommerce and a BA in Economics, both from Vanderbilt University.