Social media can help you reach customers, generate revenue, grow market share, and expand brand awareness. Join us to learn from our panel of experts how you can best harness the power of social media.
PANEL
Greg Cangialosi, Moderator
CEO
Nucleus Ventures, LLC
Greg Cangialosi is an entrepreneur, and angel investor based in Baltimore, MD. He has built a reputation as a pioneer in today's...
[read more] Social media can help you reach customers, generate revenue, grow market share, and expand brand awareness. Join us to learn from our panel of experts how you can best harness the power of social media.
PANEL
Greg Cangialosi, Moderator
CEO
Nucleus Ventures, LLC
Greg Cangialosi is an entrepreneur, and angel investor based in Baltimore, MD. He has built a reputation as a pioneer in today's online landscape as a marketer and new media evangelist. His most recent company, Blue Sky Factory, a leading email marketing service provider was acquired by WhatCounts in July of 2011. Greg is a seasoned lecturer on marketing & entrepreneurship, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Greg holds a BA in English from UMBC and serves on the boards of the GBTC, UMBC Training Centers, B&O Railroad Museum, & Krossover Intelligence.
Michelle Andres
Vice President, Digital Media
Baltimore Ravens
Michelle Andres, who joined the Ravens in 2006, leads the team’s digital media. She is responsible for the team’s social media presence, online video, mobile marketing, online sales, email and database marketing, market research and photography. After successfully launching a major re-design of BaltimoreRavens.com in early 2008, Michelle and her team continue to evolve the platform with fans in mind, taking a more news-oriented approach and focus to content. The result is increased fan engagement, higher site traffic and impressive sponsor participation. Michelle is actively involved in the Baltimore community as a member of the Greater Baltimore Tech Council, Baltimore Volunteers Unlimited’s GIVE program and her parish council.
Nichole Kelly
CEO
Full Frontal ROI
Nichole Kelly is a pioneer for making social marketing efforts profitable. She believes that marketing is at the core of what makes companies fail or succeed. After 12 years in the corporate world she has seen marketing teams being discounted as “fluff” or “feel good” but “necessary” so she set out to prove that marketing is the backbone of a company’s success and not just another expense on the profit and loss statement. Nichole has created a systematic way to measure social media so you can put it into the context of where it is delivering value to your organization and show bottom-line ROI. She has found that most marketers have most of the tools they need to measure, but need the right language and the right strategy to put the pieces together and deliver results.
Dave Toliver
Director, Corporate Marketing
Angel
Dave Toliver is an accomplished marketing professional with nearly 15 years of experience working with and leading in-house marketing teams across a number of industries including software/technology, legal and retail. Dave is the Director of Corporate Marketing at Angel, a SaaS-based IVR and contact center solutions provider and subsidiary of MicroStrategy (NASDAQ: MSTR), one of the largest software companies in the Washington, D.C. area. At Angel, Dave oversees the lead generation and marketing communications activities of the company including lead acquisition, social media and content marketing, SEO/SEM, PR and online advertising efforts. Dave’s experience includes all facets of enhancing the customer experience, as well as graphic and web design, TV/film/radio production, SEO/SEM consulting, social media outreach, public speaking, mobile app development, and phone-based consumer interaction design.
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