We'll kick things off with an intro to Social Media Week London 2012, how it works, how to get involved, some of the events already in planning and how to get involved. If you're thinking about running an event, it's a good way to get the 10-minute download on SMWLDN.

Then we'll split into groups with a slightly more freestyle approach for a series of concentrated 10 minute... [read more]

We'll kick things off with an intro to Social Media Week London 2012, how it works, how to get involved, some of the events already in planning and how to get involved. If you're thinking about running an event, it's a good way to get the 10-minute download on SMWLDN.

Then we'll split into groups with a slightly more freestyle approach for a series of concentrated 10 minute sessions exploring the topics and looking at ideas for events, target audiences looking at:

* Food
* Fashion
* Music
* Sport
* Gaming
* Family

The brainstorm is open to all and bloggers, active social medienthusiats (is that a word?) are particularly encouraged to come along. The more collaboration, the better Social Media Week will be!

Plus, you'll meet some interesting people and create some brilliant ideas. Check out the flipcharts from the last brainstorm.

Having said that, space is limited, please make sure to RSVP at http://smwldnbrainstorm2.eventbrite.co.uk/ so we can ensure there are enough chairs & snacks!