All Content Matters Series Launch - Fri. Jan. 6th, 2:30pm-5:30pm; Social follows 'til 6pm Producer: Sherry Lowry & The All Content Tribe (512-300-1380 cell/txt direct)   Venue: Tech Ranch Austin (Arboretum area - NW Austin) 9111 Jollyville Rd., Suite 118, Austin, Texas 78759 Phone on Location: 512-350-7610 or 512-903-9032   Series Purpose: Get YOU on your own calendar - regularly... [read more]

All Content Matters Series Launch - Fri. Jan. 6th, 2:30pm-5:30pm; Social follows 'til 6pm Producer: Sherry Lowry & The All Content Tribe (512-300-1380 cell/txt direct)   Venue: Tech Ranch Austin (Arboretum area - NW Austin) 9111 Jollyville Rd., Suite 118, Austin, Texas 78759 Phone on Location: 512-350-7610 or 512-903-9032   Series Purpose: Get YOU on your own calendar - regularly Make time to fully develop your best ideas for YOURSELF, your book, your next client-offer Help cultivate & build YOUR OWN creative, water-cooler community Take time: reflect, plan, define your concrete steps with support   Sherry Lowry sees something missing in Austin: a special time, place and "tribe" for those who want to be an active or frequent participant in such a supportive group. The format is designed to forward the process of developing our projects and implementing ideas. For starters, this will be series of sessions on pre-announced Friday's during 2012.   First Featured Talent: offering you hand's-on support all afternoon Friday, January 6th: 2:30pm-5:30pm; Social 'til 6pm to follow will be....... ••• Jenny L. Magic •••      @JennyLMagic Title: When "One Size Fits All" Doesn't - How to segment your audience to find your best customer   If your audience doesn’t think your content is written specifically for them, they won’t be interested. Period.   Before you do one single marketing activity, you need to understand who your target audience is, what their biggest concerns are, and what they want from you. The goal is to think less about your company, your features, your benefits and instead refocus your attention on the customer.   We're going to talk about persona development, one of the most overlooked tools in the marketing toolbox. Starting with persona development will help you create consistent, relevant messaging that makes your target audience feel heard and understood. These tools can also help you identify new priorities, get confident about your pricing, and clarify your business model. Creating effective target audience personas ensures that you attract your "best fit" audience and gives you the tools to solve their specific challenges. Schedule: Launch Session of Friday, January 6: Featured Talent