Digital Berkshire - Walking the Walk - Digital Marketing at BlackBerry
BlackBerry-RIM Head Office
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Thursday, January 19, 2012, 7-10:00pm
Posted 5 months, 3 weeks ago
· 7 participants
This is it! The first event to kick off Digital Berkshire...it will be held on 19th January 2012. BlackBerry has very kindly agreed to sponsor our first event by hosting it at their fantastic head office in Bath Road, Slough. They will be laying on the drinks and providing our first ever speaker - Stephen O'Brien, BlackBerry's Director of Digital - EMEA, previously Digital Advisor to... [read more]
This is it! The first event to kick off Digital Berkshire...it will be held on 19th January 2012. BlackBerry has very kindly agreed to sponsor our first event by hosting it at their fantastic head office in Bath Road, Slough. They will be laying on the drinks and providing our first ever speaker - Stephen O'Brien, BlackBerry's Director of Digital - EMEA, previously Digital Advisor to the England 2018 bid and Founder of Digital Agency DC Interact. Stephen will be giving us a unique peek into the world of digital marketing at BlackBerry, with his presentation entitled: Walking the Walk - Digital Marketing at BlackBerry "Businesses are investing heavily in online channels. Consumers are changing how they interact with businesses, with each other and with marketing messages. Somewhere these two fundamental changes need to meet, to work together, to deliver value to consumers and sales to businesses. Traditional marketing has a long way to go, but the big opportunity is how we find a voice for our businesses in a sea of consumer interaction. Let’s explore what is happening, how BlackBerry has taken on the challenge and how we will all deliver for our companies…." Following Stephen's talk, there will be plenty of opportunity to meet, network and share your views with other members of the Digital Berkshire community - we may even be lucky enough to have a few PlayBooks to play with! Finally, we will be opening up the floor to anyone interested in joining the Digital Berkshire committee, so if you're interested in getting involved, please speak to either Jocelyn or Jeff on the night. We look forward to welcoming you to our first ever Digital Berkshire event in January!
