The Boston Globe's digital strategy: a peek behind the (pay)wall
Boston Globe
·
Thursday, January 19, 2012, 7:00pm
Posted 5 months, 3 weeks ago
· 7 participants
Chris Mayer, publisher of the Boston, will talk about the Boston Globe’s digital strategy – the launch of the premium <a href="http://www.bostonglobe.com">BostonGlobe.com</a> alongside the advertising supported <a href="http://www.boston.com">boston.com</a> — and how the websites embody and renew the values and ambitions... [read more]
Chris Mayer, publisher of the Boston, will talk about the Boston Globe’s digital strategy – the launch of the premium <a href="http://www.bostonglobe.com">BostonGlobe.com</a> alongside the advertising supported <a href="http://www.boston.com">boston.com</a> — and how the websites embody and renew the values and ambitions that have guided its parent newspaper for 139 years.
With more ways to present the news, tell stories, and convey data the Globe is pursuing new products and transforming its business across all of its print and digital brands.
