Join Tiffany Monhollon and I for our session at SXSW
Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local...
[read more] Join Tiffany Monhollon and I for our session at SXSW
Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local businesses to national brands, agencies, and franchises - can think local in their online marketing and connect the dots between their digital strategies and their physical presence. Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local. It all starts with picking the right strategy for your business type. We’ll share ideas and examples of thinking local from a strategic brand perspective: Content Strategy, Search, SEO & Keyword Strategy, Local Listings, Social Strategy, Online Advertising, Reputation Management, Ambassador & Engagement Strategy, and Mobile Strategy.
Questions Answered:
1. How does consumer behavior online make local important for today’s digital marketing strategies?
2. How can you create a content, keyword, and social strategy that scales yet reaches local consumers and increases engagement?
3. How can you use and manage local listings and review sites to get more visibility with local consumers?
4. How can you use mobile, geo-location, and other hot tools to connect your brand with local consumers?
5. What can you do to reach local influencers and get local employees excited about your brand within their community?
