Startup Speaker Series #4: Thought Leadership for Startups w/ Lance Manning
Gravity Centre
·
Wednesday, January 18, 2012, 12pm-1:00pm
Posted 5 months, 1 week ago
· 18 participants
Join the Gravity Center folks for lunch and learn from local leaders and experts in your startup community.
This week's topic will be on Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing.
Our friend, Lance Manning, is a strategy and messaging consultant working with hi-tech startup companies.
It's time to explore ways to kick-start or... [read more]
Join the Gravity Center folks for lunch and learn from local leaders and experts in your startup community.
This week's topic will be on Thought Leadership for Startups: Developing your Company’s “Voice” through Content Marketing.
Our friend, Lance Manning, is a strategy and messaging consultant working with hi-tech startup companies.
It's time to explore ways to kick-start or improve your thought leadership efforts.
As a startup company, you can engage directly with your target audience by producing relevant content that proves your credibility as a trusted resource. This is more than just random blogging. Having an editorial strategy helps you to establish and grow conversations with customers thereby promoting brand awareness and loyalty.
About Lance
Lance Manning assists technology firms on marketing projects and serves as a principal advisor with the Larta Institute - mentoring companies funded by government agencies (i.e. National Science Foundation – SBIR Program). Lance has experience in technology commercialization as a Department of Defense consultant and in enterprise software sales at EDS. He received his MBA from The George Washington University.