Social Media Club of DallasJanuary 19th, 2012 #smcdallas@smcdallashttp://www.smcdallas.org Managing Content Marketing Book Tour   Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing…... [read more]

Social Media Club of DallasJanuary 19th, 2012 #smcdallas@smcdallashttp://www.smcdallas.org Managing Content Marketing Book Tour   Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing… from the why to the what to the where…but oddly enough, rarely the how. Not until now that is.   Agenda: 1.  6:00 Networking 2.  6:45 Welcome and intro 3.  7:00 Introduction to Sponsors  @TheButchersSon @PennyClarkPhoto 4.  7:15 Sponsor presentation  5.  7:30 Managing Content Marketing Book Tour with Joe Pulizzi @Junta42 6.  8:45 Post Tweetup at People's Last Stand @PeoplesDallas About our Speaker Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon,  Joe travels around North America and Europe  talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. About our Sponsors:   Thanks to our Platinum sponsors:    Thanks to our Silver sponsors:     Thanks to our Photography Sponsor: Thanks to our Food Sponsor:       Thanks to our Web Hosting Sponsor: Firehost, Inc.    Note on Refunds: Refunds will be provided within 24 hours written notice of event. If the event is sold out, we'll only provide a refund if a waitlisted ticket is sold before the start of the event online.