Ford & Social Media: Opening the Highways to All Mankind Sponsor: Shoutlet.com   Social Media Breakfast Madison (SMBMad) is pleased to start 2012 with an exceptional opportunity to hear Scott Monty, Global Digital & Multimedia Communications Manager at Ford Motor Company. Scott will be speaking on the role of social media in putting the brand in customers' hands, using examples... [read more]

Ford & Social Media: Opening the Highways to All Mankind Sponsor: Shoutlet.com   Social Media Breakfast Madison (SMBMad) is pleased to start 2012 with an exceptional opportunity to hear Scott Monty, Global Digital & Multimedia Communications Manager at Ford Motor Company. Scott will be speaking on the role of social media in putting the brand in customers' hands, using examples from Ford Motor Company's recent successes. As an iconic American automaker with more than 100 years of tradition and a global brand recognition rate of 95%, Ford is leveraging the power of social media to reestablish itself and its “One Ford” vision amidst industry turmoil.  Consider Ford's social media strategy: >To humanize the company by connecting consumers with Ford employees and with each other, when possible providing value in the process.