The much-hyped new buzzword in TV circles is cool and all, but few really know what it means. In our February session, Erin Garrity will walk us through some chewy examples of transmedia properties. Come and learn how some TV series and films are adapting to consumer expectation for two-way engagement. This session is guaranteed to inspire some marketing ideas!

The much-hyped new buzzword in TV circles is cool and all, but few really know what it means. In our February session, Erin Garrity will walk us through some chewy examples of transmedia properties. Come and learn how some TV series and films are adapting to consumer expectation for two-way engagement. This session is guaranteed to inspire some marketing ideas!