One of the common objections raised against customer interviews is "People won't buy vapor-ware so I have to build the product first".

The secret to finding early customers isn't showing them your solution but nailing their problem - which is really what the interviews help you test.

Yes, you need to help customers visualize your solution but you can almost always do that... [read more]

One of the common objections raised against customer interviews is "People won't buy vapor-ware so I have to build the product first".

The secret to finding early customers isn't showing them your solution but nailing their problem - which is really what the interviews help you test.

Yes, you need to help customers visualize your solution but you can almost always do that without the actual product.

For the January meetup, I'll share the process I used to define, refine, and sell USERcycle to 100 customers - using just HTML/Illustrator mockups.