Please join us on the 18th of January when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.   Meeting Topic: Near Field Communication The future of Mobile Marketing Come learn how to use Near Field Communication as part of your companies marketing... [read more]

    Please join us on the 18th of January when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.   Meeting Topic: Near Field Communication The future of Mobile Marketing Come learn how to use Near Field Communication as part of your companies marketing program. (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.   The demand for active and intelligent packaging will reach sales over 2 billion in 2015. TV gives us “push” marketing, Google is “search” marketing; NFC will be the shopper marketing or “need” marketing. Commercials and product information will be in every store and isle with a simple tap of an NFC enabled phone.   Near Field Communication (NFC) inserts allow simplified transactions and data exchange with a touch. The pairing of NFC devices uses a smartphone, NFC reader or tablet with an NFC chip for mobile payments (see Google Wallet), video presentations, web links, audio and information automatically.   Direct consumer interaction with everyday branded products could fundamentally change consumer marketing with contextual, permission-based, personalized, and real-time customizable experiences both in-store and at the point of use. Products directly enable the use of NFC for location-based marketing, gaming, access to content, social networking, and healthcare   In this lunch & learn you will learn about how to use this technology in these markets: •  Brands