It seems obvious that advertising, social media, marketing and communications professionals need to work together to reach the objectives of an organization. But only a few campaigns that use both seem to work. Who doesn't know about the Old Spice Man, for instance? However, this strategy goes well beyond consumer facing companies to small companies, start ups, nonprofit organzations and B2B... [read more]

It seems obvious that advertising, social media, marketing and communications professionals need to work together to reach the objectives of an organization. But only a few campaigns that use both seem to work. Who doesn't know about the Old Spice Man, for instance? However, this strategy goes well beyond consumer facing companies to small companies, start ups, nonprofit organzations and B2B companies.

If you are an advertising whiz, or even if you have no idea where to start, our speakers Marc and Nick will bring you up-to-speed in this roll-up-your-sleeves session on the sometimes rocky marriage of these communication disciplines and how they can work together to get you real results.

Don't miss the first social media breakfast of 2012. It's going to be a good one.

SPEAKERS BIOS

Nick Lindauer

Nick is an internet marketing professional with 11+ years experience in web design, display media, search engine marketing, search engine optimization, new market development, social media and start-up ventures. As the VP of Client Services & Operations, Nick is responsible for managing and leading the Operations department at Forthea, which includes: (1)Design & Development; and (2) Marketing Services.
Nick began his career in online marketing in 2001 at TrafficLeader in Eugene, Oregon. Specializing in paid inclusion feeds (before there was Google AdWords) and website optimization, Nick became the lead engineer for natural search optimization before moving to New York to work with Ogilvy & Mather. At Ogilvy, Nick grew to lead a team of 20 online marketing professionals – working between 2 offices and specializing in cross agency communications/strategy.

Marc Nathan

Marc is an experienced leader in the technology startup community with a passion for fostering the spirit of entrepreneurship in the greater Houston area. As the Director of Business Development for Forthea (http://www.forthea.com), Marc helps select clients generate sales leads from online marketing campaigns. Marc started his career as the founder and CEO of Bulldog Financial (http://www.bulldogfinancial.com), a professional angel investment and venture consulting firm and has served as the Director of Entrepreneur Development at the Houston Technology Center (http://www.houstontech.org). Throughout his career, Marc has assisted dozens of companies with business strategy, capital acquisition, digital and mobile marketing, customer development, strategic partnerships and product development.