Maria Ogneva – Yammer
Frank Eliason – Citibank
Megan Berry – LiftFive (formerly Klout)
Moderator: Evan Hamilton – User Voice
Moved to 301 E. 8th ST
Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand.... [read more]
Maria Ogneva – Yammer
Frank Eliason – Citibank
Megan Berry – LiftFive (formerly Klout)
Moderator: Evan Hamilton – User Voice
Moved to 301 E. 8th ST
Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?
Evan Hamilton PS: There's a cool-sounding panel on social media ROI happening right before our panel, in the same building. Check it: http://bit.ly/wSXWls
