PRESENTATION: The Great Content Disruption: How Content Marketing is Changing Everything, with Maggie Fox, CEO, Social Media Group
Disruption. It’s one of the most common buzzwords used to describe the social web. But when we use it, we have largely been referring to technology and platforms – broadband web access, YouTube, Twitter, Facebook. What about content? In this presentation we’ll... [read more]

PRESENTATION: The Great Content Disruption: How Content Marketing is Changing Everything, with Maggie Fox, CEO, Social Media Group
Disruption. It’s one of the most common buzzwords used to describe the social web. But when we use it, we have largely been referring to technology and platforms – broadband web access, YouTube, Twitter, Facebook. What about content? In this presentation we’ll explore how sources and uses of content are emerging as a major challenge for social marketers, how content can support the customer decision journey and how progressive programs and partnerships are changing the way it moves across the social web. Can content and curation be effectively used to earn attention and shift marketing from push to pull in a billion-channel universe?
PRESENTATION: How to Grow a Social Community for Member Benefit and Business Value, with Mark Yolton, SVP, SAP Communities & Social Media
In 2012 and beyond, social media and social networking will further transform every aspect of how we conduct business. In the ever-changing, complex business world, there is a continuous need to evolve, innovate and grow – and how better to do so than with the active engagement of the company’s key constituents in full, open collaboration. Imagine a company that operates in such a way that customers, partners, and colleagues engage in an ongoing way from across a diverse, global audience, during all phases of the customer, product, and company lifecycles.
In his presentation, Mark will address how companies build and extract value from successful social communities. He will address the business benefits and personal professional value of connecting with experts across the world in a variety of roles, organizations, and industries. Citing SAP’s Community Network (SCN) and other business cases, he will illustrate how social communities drive a myriad of significant efficiencies and impacts: reducing the number and severity of support incidences, speeding technical resolutions, supporting outside-in product innovation, generating sales referrals, all in a rich environment that increases mutual benefit while humanizing the connections between companies and their customers.
PANEL: Success in the Social Enterprise – Tales from Front Lines, with Mark Yolton, SVP, SAP Communities & Social Media