The B2B Technology Buyer - The Buying Team and Digital Content Preferences

The B2B Technology Buyer - The Buying Team and Digital Content Preferences

Webinar · Thursday, January 19, 2012 from 12:00 PM to 3:00 PM

  • Willis Turner
The B2B buying team has clear preferences around who influences purchase and how they use digital content. This webinar previews recent IDG Connect research into how they choose and buy and who carries the greatest influence.
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