Reaching the 7 Billion: Using mobile to create global social engagement.
105 Victoria Street London , SW1E 6QT
·
Wednesday, February 15, 2012, 6-8:30pm
Posted 4 months, 1 week ago
by Edelman Digital
· 6 participants
Facebook has 800 million users. Social media reaches 1.2 billion people. But what is the only medium connecting 5.3 billion people, nearly 80% of the world population?
The mobile revolution is changing our lives and expanding the limits of social media from the palms of our hands. ‘Smart Connections’, looks beyond our obsession with Facebook, Twitter and smartphones to a future of... [read more]
Facebook has 800 million users. Social media reaches 1.2 billion people. But what is the only medium connecting 5.3 billion people, nearly 80% of the world population?
The mobile revolution is changing our lives and expanding the limits of social media from the palms of our hands. ‘Smart Connections’, looks beyond our obsession with Facebook, Twitter and smartphones to a future of unprecedented innovation. From SMS to BBM, from two-screen experiences to mobile payments, this session is about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global connectivity.
Speakers:
Jay Altschuler, Global Communications and Mobile Director, Unilever
Nathan Eagle, CEO and Founder, Jana
Last two TBC
Format:
6pm-6.30pm: Drinks and Networking
6.30pm-8.00pm: Panel discussion and Q&A
8pm-8.30pm: Further drinks & Networking