This conference is one in a series that the organizers throw twice a year to elevate the art and science of product development for technology and media firms. The primary goal of the conference is to provide insight into strategy and technique for developing digital products that are used by lots of people, frequently. Speakers Aaron Schildkrout, How About We? Andrew DeVigal, The New York Times... [read more]

This conference is one in a series that the organizers throw twice a year to elevate the art and science of product development for technology and media firms. The primary goal of the conference is to provide insight into strategy and technique for developing digital products that are used by lots of people, frequently. Speakers Aaron Schildkrout, How About We? Andrew DeVigal, The New York Times Brett Martin, Sonar Charley Miller, Self Eric Elia, Brightcove Giff Constable, Proof Ian Spalter, R/GA Jeremy Welch, Gvild Josh Elman, Greylock Partners Kevin Kearney, Hard Candy Shell Khoi Vinh, Mixel Lisa Gelobter, BET Lydia Loizides, Canoe Ventures Mazy Dar, OpenFin Nami Choe, Ogilvy Serkan Piantino, Facebook Sheldon Gilbert, Proclivity Systems Tad Martin, Collectivei Ty Ahmad-Taylor, FanFeedr Schedule 9a-9.30a Light breakfast and schmoozing (food provided; light on the schmooze) 9.30-9.35 Welcome by Ty Ahmad-Taylor and Kevin Kearney 9.35-10.20 Kevin Kearney, Hard Candy Shell "Creating Emotional Experiences: Empathy In Product Design" 10.20-10.30 Break 10.30-11.20 Charley Miller, Charley Miller Co "Engagement Loops: Thinking through user experience -- from acquisition to revenue -- like a game designer." 11.20-11.30 break 11.30-12.15 Panel discussion: Product Development with Big Data with . . . Lydia Loizides, Canoe Ventures, Moderator Aaron Schildkrout, HowAboutWe Nami Choe, Ogilvy  Tad Martin, Collectivei Sheldon Gilbert, Proclivity Systems 12.15-12.30p Break 12.30-12.45 Mini-Ignite presentation showcase (three presentations on insight) moderated by Ian Spalter of R/GA Khoi Vinh, Mixel "Mixel: Creativity + Tablets + Social" Brett Martin, Sonar "Facilitating App Addiction: How to Design Habit-Forming Technology Your Users Can't Live Without " Ty Ahmad-Taylor, FanFeedr "How to structure a proper tech mentorship" 12.45-1.30 Lunch/Break (food provided) 1.30-2.10 Lisa Gelobter, BET "Using lean and pivot techniques at a large media firm: redesigning BET.com" 2.10-2.25 Break 2.25-3.00p Ignite Presentations (six presentations on insight) moderated by Ian Spalter of R/GA3.00-3.40 Eric Elia, Brightcove "The Video Platform Pivot" Mazy Dar, OpenFin "Creating a mobile application platform for the financial industry" Giff Constable, Proof "Becoming Code Literate" Ty Ahmad-Taylor, FanFeedr "The State of State: Leaving the Digital Bed Unmade" Jeremy Welch, Gvild "Liberty or Death" Ian Spalter, R/GA "The magic button" 3.40-3.55p Break 3.55-4.20 Andrew DeVigal, The New York Times, "Digital Storytelling Products at a traditional media company" 4.20-4.55 Serkan Piantino, Facebook "Product optimization at scale" 4.55-5 Endnote 5-6 Drinks  Soho House also has rooms if you want to spend the night beforehand.