Data is HUGE in 2012. So enormous in fact that we just call it “BIG Data” now – that massive flow of behaviors, sales patterns, online and offline activities, social relationships, places, names, preferences and profiles that will undoubtedly fuel the next great era in media and marketing. Getting data isn’t the problem. Figuring out what it means to your business is “big data’s”... [read more]
Data is HUGE in 2012. So enormous in fact that we just call it “BIG Data” now – that massive flow of behaviors, sales patterns, online and offline activities, social relationships, places, names, preferences and profiles that will undoubtedly fuel the next great era in media and marketing. Getting data isn’t the problem. Figuring out what it means to your business is “big data’s” bigger challenge this year.
