SMB Boston #26 - The New Rules of Content Marketing

Content may be King, but the rules of the kingdom have changed.  
We now live in a mobile driven culture and post-Galilean view of the universe where a brand’s corporate website is no longer the center of influence, decision making or value-based experiences.

Though the production of new content has never been cheaper, its value has never been higher.  Our next breakfast will focus on... [read more]

Content may be King, but the rules of the kingdom have changed.  
We now live in a mobile driven culture and post-Galilean view of the universe where a brand’s corporate website is no longer the center of influence, decision making or value-based experiences.

Though the production of new content has never been cheaper, its value has never been higher.  Our next breakfast will focus on the new rules of Content & Distribution.  From strategies and methodologies on how to better leverage what you have, 'Re-imagining Content' or creating value-added content for unique audiences, media types and channels -- to better understanding customer needs and the changing landscape, driven by our always-on, fast paced, geo-centric experience as it relates to all forms of content strategy.

SMB26 will feature presentations by some of the most advanced thinkers and executives in new social technologies with insights on their adoption cycle and business applications.

The Presenters

CC Chapman, Co-Author of Content Rules 
 
Joe Chernov, VP of Content Marketing, Eloqua
 
Brian Babineau, Senior Vice President, Media, Digital Influence Group
 
Rachel O’Connell, Director of Content, Constant Contact

Sponsor: 
Social Media Breakfast 26 is sponsored by Digital Influence Group, a 
full-service digital marketing agency with social media at the core of everything they do.

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