We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious... [read more]

We’ve all heard about the importance of utilizing mobile devices and technology as a new marketing/fundraising channel. In 2012, this will become even more imperative as evolving technologies begin to immerse the scene. Researchers have predicted mobile internet usage will outweigh desktop usage by 2014…only 2 years away! There are various facets to consider before tapping into the mysterious world of mobile. This webinar will simplify the many areas of mobile and help your organization begin on the road to “Going Mobile”. Takeaways: About mobile devices and how their capabilities differ The strengths and weaknesses of an app versus a mobile website Benefits of using text messaging campaigns beyond disasters/emergencies Integrating your offline/online/social media efforts with your mobile strategy Measuring the success of your mobile initiatives Margaux Pagán is principal and director of strategic fundraising at DonorFuse, a consulting firm specializing in fusing innovative technologies with strategic fundraising to help nonprofit organizations grow their mission. Her experience lies in direct response fundraising including DRTV, outbound telemarketing, mobile marketing, online, social media, and analytics. She also has been recognized as a Fundraising Star of 2011 by Fundraising Success Magazine Margaux Pagán holds a B.A. degree in Organizational Communications with a concentration in Integrated Marketing Communications from the University of Central Florida and anticipates acquiring a CFRE in 2012. DonorFuse offers non-profit organizations the solutions to maximize campaign results through targeted planning. DonorFuse will systematically analyze your current donor file and provide strategies specifically designed to increase your organization’s revenue, grow your donor file, and spread your mission from an integrated approach. DonorFuse is backed by over 30 years of expertise in providing business intelligence, technical services, and database migrations/integrations. The strength of DonorFuse is the ability to fuse the technical and functional worlds to build customizable fundraising strategies based upon a complete analysis of your donor file.