Ethics & Social Media - (JMU612) #22

Networking 8am - 8:30am Presentation 8:30am - 9:30am Social Media Ethics: Do's and Don'ts The world of social media can be a confusing one, and the line between ethical and not is often crossed by big brands and small businesses alike. We take a look at policies, blog and contest disclosures, FCC rules, and that blurry line between what's "right" and "wrong." ... [read more]

Networking 8am - 8:30am Presentation 8:30am - 9:30am Social Media Ethics: Do's and Don'ts The world of social media can be a confusing one, and the line between ethical and not is often crossed by big brands and small businesses alike. We take a look at policies, blog and contest disclosures, FCC rules, and that blurry line between what's "right" and "wrong." Jen Emmert Owner/Lead Author PriorFatGirl Jen Emmert is the owner and lead author of the blog PriorFatGirl which she started to document her own healthiness journey of losing 100lbs. A journey in which losing 100lbs was the easy part -- Jen quickly found blogging to be a therapeutic resource as she not only faced dealing with losing weight but also the most unimaginable and tragic of lives events; an unexpected death of her mom and best friend.  She has been featured in Shape Magazine and Women’s Day Magazine, on WCCO-Minneapolis, Minneapolis Star Tribune, aol.com and many other media outlets. On a daily basis she deals with contests and FCC rules for sponsorship disclosures on her high traffic blog. Jennifer Kane Principal of Kane Consulting A communications strategist with more than 15 years of experience working with B2B and B2C companies and professional associations. She is a two time IABC Bronze Quill award-winner for her strategic planning. Jennifer specializes in integrating traditional marketing and communications approaches with digital tools and technologies. For the past four years this has included extensive work in social media -- helping clients audit their existing online footprint, developing strategic plans, formalizing content marketing approaches and implementing their engagement. Jennifer speaks nationally on topics related to social media and is an experienced corporate trainer, in addition to producing her own Kane Camp educational events. There is a parking ramp on 2nd Ave & 2nd Street that has an underground tunnel connecting it to the  building that the Aster Cafe is in.  The Aster Cafe will provide parking validation when requested.

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