If you have been watching analyst predictions and monitoring marketing spend, as we have, you know 2012 will be a break out year for mobile. To this end, we're here to help. I want to share MMA's focus in North America for 2012 and open a dialog with you. Let's discuss how your involvement with the MMA can help you achieve your goals. First, let me share with you MMA's 2012... [read more]

If you have been watching analyst predictions and monitoring marketing spend, as we have, you know 2012 will be a break out year for mobile. To this end, we're here to help. I want to share MMA's focus in North America for 2012 and open a dialog with you. Let's discuss how your involvement with the MMA can help you achieve your goals. First, let me share with you MMA's 2012 priorities. As the leading industry association dedicated to furthering the advancement of mobile marketing, we are committed to stimulating market growth and eliminating market friction so your organization can succeed.

This year we are focused on:

Stimulating marketer involvement with mobile by helping them learn how to envision, develop and measure the value of mobile.
Reducing market friction through an open-market dialog with all industry players, the release of mobile updates and related publications, and the formation of best practices and industry standards.
Launching a series of exciting new events - such as the Global Mobile Marketing Expo at Advertising Week in October, the senior executive CEO & CMO Summit, the Canada Roadshow and the June New York Forum.
Let's review how you can get the most of an MMA membership.

Speaker:
Michael Becker, Managing Director, North America, MMA

Space is limited, reserve your spot today!