There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution? The latest research for ExactTarget examines:

- The growth of the mobile market
- The significance of “Mobile Dependence Day”... [read more]

There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution? The latest research for ExactTarget examines:

- The growth of the mobile market
- The significance of “Mobile Dependence Day”
- The impact of smartphone dependence on purchasing behavior across media

In this webinar, we'll review the findings of ExactTarget's research and the five ways you can embrace key trends to successfully engage your customers through, and with, mobile.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
R.J. Talyor, Director of Product Marketing, ExactTarget

For more information and to register, click here: https://www3.gotomeeting.com/register/119395974

Sponsored by: ExactTarget www.exacttarget.com)