At the next AZIMA event on THURSDAY, Feb. 16th, Joel Book of ExactTarget will show how innovative companies are using digital marketing – anchored by Email, Social and Mobile, and Websites -- as the backbone of a cross-channel life cycle marketing strategy to acquire, engage, grow and retain customers.

Event Take-aways:
- Learn how to acquire and retain customers in today’s highly competitive... [read more]

At the next AZIMA event on THURSDAY, Feb. 16th, Joel Book of ExactTarget will show how innovative companies are using digital marketing – anchored by Email, Social and Mobile, and Websites -- as the backbone of a cross-channel life cycle marketing strategy to acquire, engage, grow and retain customers.

Event Take-aways:
- Learn how to acquire and retain customers in today’s highly competitive marketplace
- Understand how to deliver relevant information with timely offers personalized to the customer’s needs, interests and behavior
- Understand the difference between a customer retention contender or pretender

The days of the “single channel customer” are gone for good. Get the inside scoop on:
- How to plan and execute a cross-channel customer lifecycle engagement strategy that drives purchase, improves the customer’s product usage experience, and builds brand advocates.

- Why SEO and Social Media are the two most effective tactics to attract new customers to your brand or product website, and how to use email to maximize SEO and Social Media Marketing ROI.

- Why Email, Social, and Mobile have become “The Triangle Offense” of one-to-one marketing and how to properly use each channel to attract, engage, serve and retain customers.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Student $25 (Enter "STUDENT" promo code), Members $35 (Enter "AZIMAMEMBER" promo code), Non- Members $45, At the door $55

Register Today: http://bit.ly/yRpz7b