The emergence and growing influence of Social Media, social networking and digital technologies is opening up new possibilities for CRM. To be sure, CRM professionals are seeking and developing innovative ways of harnessing the juicy benefits of Social Media and emerging technologies to create better relationship with their clients and customers.

Indeed, the trends in CRM are moving from data... [read more]

The emergence and growing influence of Social Media, social networking and digital technologies is opening up new possibilities for CRM. To be sure, CRM professionals are seeking and developing innovative ways of harnessing the juicy benefits of Social Media and emerging technologies to create better relationship with their clients and customers.

Indeed, the trends in CRM are moving from data management to developing meaningful relationships. Social Media has made obvious the need for organisations to strive to develop
a balanced approach to listening and engaging with their clients and customers. The fact is, it is not really about whom you know but who knows your organisation or brand in today’s
increasingly digitally connected marketplace. In a sense, developing a winning and efficient Social CRM strategy is of primary importance, if organisations and CRM professionals are to achieve the vision of creating business value for their brands and engaging more productively and successfully with their clients and customers.