I can hardly believe it. It’s that time of year again and it’s all systems go for Mobile World Congress. And as part of that, your favourite networking party of the week is back to bring you more beer and more chat. We’re in danger of this year being better than ever thanks to our generous sponsors. I know for a fact there’ll be even more beer for starters. So let me introduce our generous sponsors to you…
Our lead sponsor this time around is Millennial Media. They're big fans of Swedish Beers and sponsored our London come back party in the summer. The team will be on hand to chew the fat about mobile advertising and will have a bountiful supply of free beer tokens. You couldn't be in better hands with Gavin, Stephen, Mack and the crew.
http://millennialmedia.com
Next up is AQL. So good they had to sponsor us twice. And we're very glad they did. Adam Beaumont and his fine team will be there to talk all things mobile messaging with you. There's not much he doesn't know or can't do with mobile messaging. Oh, and yeah, he'll have one or two beer tokens in hand too.
http://aql.com
Newcomers to Swedish Beers are Pearson. Yes, that's right, the parent company of FT.com, Penguin books and much more besides. They're exhibiting this year at Congress and are particularly interested to talk about mobile technology in emerging markets as well as innovations in ebooks and the like. The FT.com team will also be on hand to tell you about their adventures in HTML5 and their dealings with the behemoth that is Apple.
http://pearson.com
Up next is Apadmi. Fans of Swedish Beers for many years and now it's their turn to join the party as a sponsor. Garry and the team build mobile apps and solutions and very experienced at it they are too. They're also great fun and have kickstarted the mobile networking scene in Manchester by setting up Mobile Monday Manchester.
http://apadmi.com
Last but by no means least is Madmaker. Madmaker is launching very soon and is a do-it-yourself mobile ad maker - you see what they did there with the name? I've seen the system in action and it's really very neat. Oystein, Andy and the team from Boost are behind this new product and will be at Swedish Beers to give it a proper Nordic vibe as they hail from Norway. Oh, and they know a thing or two about mobile marketing as well so will be happy to chat away about that with you until the wee hours about what's hot and what's not in the sector. You'll also find them at 2F33 in the MWC exhibition too.
http://madmaker.com http://boost.no
Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand – Helen, Jenny, Gabriel, Shafiq, Cat, Sarah, Russell - and the friendliest bar staff in town are all waiting to welcome you.
No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please.
It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic.
Venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -
http://dostrece.net
We'll be open from 7pm through until the early hours
See you in Barcelona!
This is a Heroes of the Mobile Fringe Festival Event
http://mobileheroes.net
http://swedishbeers.org
