Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention,... [read more]

Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.Speakers:Dom Dwight, Conversation Manager, Yorkshire Tea (@domdwight)http://uk.linkedin.com/pub/dom-dwight/42/a1/5b4 Tom Messett - Global Editor in Chief - Social Media, Nokia (@tom_messett) http://uk.linkedin.com/in/tommessett Thanks to This event takes place at the Official Social Media Week London Hub supported by Google+